Colonna Coffee

The Business of Specialty Coffee

The Business of Specialty Coffee - Main image
$17.5 $35 In stock

Category: Books and Merchandise

Structured in eight comprehensive parts, the book begins with an overview of the specialty coffee industry, moving to the nitty-gritty of doing business, understanding wider market forces, values, branding, marketing, strategies, and concludes with Maxwell's thoughts on the future of this ever-evolving market.

With a journalistic approach, Maxwell doesn't prescribe a one-size-fits-all business model but offers a panoramic view of the industry, providing readers with the tools, insights, and understanding needed to carve their niche. Whether you're an entrepreneur thinking of entering the coffee business, an established professional, or just a coffee enthusiast, this book promises a rich blend of information and inspiration.

 

Product details:

Title: The Business of Specialty Coffee
Author: Maxwell Dashwood
Copyright: 2023
Published by: Maxwell Dashwood in Great Britain, 2023
ISBN: 978-1-3999-5984-1
Design & Editing: Ally Simpson (Cover & Book Design), Travis Riley (Copy Editor)

*Erratum - First edition print run correction. The monetary amount listed by the specialty coffee farming chart on page 35 should be $2,227. 

Customer Reviews (4.7 / 5 · 18 reviews)

Hazel ★★★★★

The eight-part structure makes it easy to jump straight to the business strategy chapters without wading through fluff, and the breakdown of market forces actually helped me rethink my own pricing model. I've already recommended it to two fellow roasters who were struggling with the same wholesale h

Jason R. ★★★★★

Finally, a book that doesn't just romanticize pour-overs but actually walks you through the business side, from market forces to the nitty-gritty of operations. The eight-part structure makes it easy to dip in and out depending on what you're wrestling with that week.

Owen ★★★★★

I've read a lot of industry books that skim the surface, but the way this one breaks down the market forces and values behind the business is genuinely refreshing. The opening overview alone gave me a clearer mental map of the whole specialty coffee chain. If you're serious about the trade, this is

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